Who REALLY celebrates ? , Friendshp day

There is not much literature or history on Friendship Day.However, there are numerous folktales, biblical stories and several instance inmythological legends that shows that friends and friendship have been valuedsince the beginning of civilized world. For one of the bible verses states,

"Greater love hath no man than this that a man lay downhis life for his friends."

In the year 1935 the United States Congress announced thefirst Sunday of August as the National Friendship Day. It was initially declareda holiday in honor of friends. From then on, world joins together to celebrateFriendship Day with much enthusiasm and fervor.

BUT NOW ITS ALL commercialized

Just as in US and several other countries, Friendship Day has been commercialized to a great extent in India. Days before the festival, gift marketers run an extensive campaign to lure the people to buy cards and gifts for their friends. Restaurateurs too try to entice people by offering special discounts or holding bashes. Several people criticize such excessive campaigning. They feel commercialization has marred to the idea behind observing Friendship Day and has turned it into a mere formality. Some people however feel that advertising campaign has helped to generate awareness about Friendship Day festival and the idea of having a day dedicated to friends.
it is doubtful card sellers earned billions even though that is what the greeting card companies have earned over the years from the enormous sales of these cards over the years. 

Mobile commerce

Even more interesting to telcos in search of new sources of service revenue, more than 30 billion short messaging system (SMS) messages are sent per year.service providers uses  SMS as Business Tool